Remaining relevant in the era of media disruption
Disruption has transformed entertainment
The entertainment industry has seen a surge of disruption in recent years, notably through the rise of streaming services. For established ecosystems, these changes create uncertainty for long-established business models.
New competitors create new pressures
Competition for both advertisers and viewers has increased, and audiences grow further divided as competing services vie for subscribers. The result: added pressure on topline performance and rising prices for content and talent.
Customers control their consumption
Not so long ago, customers waited for air dates and media companies called the shots. That’s no longer the case. Now that customers consume content on their terms, businesses need to move strategically to meet expectations.
Elevating entertainment brands through cutting-edge tech
Pactera EDGE helps media brands get agile, embrace digital, and keep pace in an industry that loves to innovate.