Pactera EDGE Launches Intelligent Experience Platforms Practice

Practice Will Capitalize on Technology Partnerships and Produce Unique, Personalized, AI-powered Digital Experiences

Redmond, WA & New York, NY – March 5, 2021  

Pactera EDGE, a leading global digital and technology services solution provider, announced today the launch of their Intelligent Experience Platforms Practice, designed to infuse intelligence across customer experience touchpoints.  The new practice offers clients end-to-end services that optimize the user experience, craft powerful content and accelerate growth, all powered by advanced human-centric algorithms.

With 93% of B2B buyers preferring to buy online once they’ve identified the product or service they want (data source: Forrester), engaging content becomes a critical catalyst to closing the sale.

"We’re very excited to launch the Intelligent Experience Platform Practice because it enables our clients to ensure data and intelligent experiences are optimized to ensure maximum client-side adoption,” said Venkat Rangapuram, CEO of Pactera EDGE. “We’re entering a post-pandemic environment where winners will be defined by their ability to harness strategy, content, and advanced technologies to effectively tap the connected-commerce goldmine."

The Intelligent Experience Platforms Practice will take advantage of developments in personalization and intelligence technologies that further encourage customer loyalty and amplify the impact of every customer engagement.

“We will capitalize on advances in AI to power bespoke experiences that bolster the impact of every customer engagement,” said Brian Byer, Vice President, GM of the newly created practice.  Mr. Byer continued, “The practice will leverage our deep relationships with industry leaders such as Acquia, Adobe, Sitecore, SAP & many more leading technology platform providers to provide unrivaled, hyper-relevant, unique global enterprise solutions.” 

Key to enabling intelligence-driven experiences is Pactera EDGE’s industry-leading capability to quickly collect and deliver large volumes of high-quality training data across multiple data types through its proprietary OneForma™ platform.

“Intelligent experiences that perform, start and end with customer centricity. Supported by our FUEL™ methodology which brings together Design Thinking and Agile at Scale, the Intelligent Experience Platforms Practice helps companies deliver personalized user experiences that improve the journeys of the customers they serve,” reports Mike Edmonds, Chief Experience Officer at Pactera EDGE.

The new practice consists of a global, 200 person team, and will be led out of the Pactera EDGE, New York City office.

To learn more about Pactera EDGE’s Intelligent Experience Platforms visit: 

Pactera EDGE helps businesses identify, define and most importantly, prioritize their digital transformation, harnessing the latest innovations in AI, Globalization and Data Science, to ensure they succeed in the face of ever-evolving market conditions. The company’s core competencies are in data, intelligence, experience, and globalization which they leverage to deliver human-centric solutions for complex enterprise-level business challenges.

To learn more about Pactera EDGE visit:

This press release first appeared on PR Underground.