The race to engage the Chinese consumer

The time to move is now

By 2020, the retail market in China is projected to grow to $6 trillion – becoming the world’s largest in the process. Unsurprisingly, a sense of urgency is growing among companies on the outside looking in.

The time to move is now

Chinese consumer behavior is still a mystery to many

Chinese consumer journeys vary greatly from those of their counterparts elsewhere – and the differences go far beyond social commerce and WeChat. Even global brands struggle to identify the critical engagement points.

Chinese consumer behavior is still a mystery to many

Cultural relevance doesn’t happen remotely

Speculating on the wants and needs of the Chinese consumer isn’t a plan. Without on-the-ground knowledge and a native understanding of Chinese consumer culture, businesses will struggle against local competitors and knowledgeable global rivals.

Cultural relevance doesn’t happen remotely

The strategy and experience to help brands solve the China equation

A rare firm with core teams locally in both the US and China, Pactera EDGE is a uniquely qualified to leverage global brand strengths in the Chinese market.

 

Engagement Strategy

Engagement Strategy

The Pactera EDGE team goes hands-on to make recommendations informed by in-depth Chinese consumer research. Our team builds locally relevant personas, mapping consumer journeys across all major channels and leveraging our findings to develop effective, culturally relevant strategies.
User Experience

User Experience

Digitally-native Chinese consumers have high expectations and many options. Our UX and UI design experts deeply understand the market, laying the framework for loveable experiences that Chinese consumers can embrace, such as a tailor-made WeChat mini-program or H5.
Development

Development

With decades of experience, Pactera EDGE provides a breadth of knowledge developing for the China market. Local development teams offer a native understanding of CMS, eCommerce and social platforms distinct to the market, turning research and user insights into engaging digital experiences.
Marketing Strategy + Execution

Marketing Strategy + Execution

The Chinese market is a unique ecosystem with distinct channels, behaviors, and expectations. Applying the expertise of our marketing specialists on the ground in China, we develop marketing that’s relevant and on-brand across the entire consumer journey.