The necessity (and challenge) of being local everywhere
User experience matters universally
Wherever they are in the world, customers judge websites - and the brands they represent - by the quality of the on-site experience. If a site doesn’t meet their expectations, they’ll go find one that does.
Localization quality matters
Customers don’t just expect a good experience – they demand cultural relevance. “Good enough” localization and translation may leave your audience unimpressed, confused, or even offended, if the local culture isn’t understood.
Scale continues to be a development challenge
For brands that want to create a true online destination, a global mentality has to be part of development from day one. Yet high-quality translation and localization can be time-consuming and resource-intensive.
Helping modern companies launch digital destinations the world over
Leveraging a network of development, language, data, and UX resources, Pactera EDGE helps modern brands thrive on the global digital stage.