Overcoming the barriers to product innovation
eCommerce is table stakes
eCommerce still matters, but it’s ubiquitous. By contrast, more sophisticated digital products and marketplaces enable customers to interact with brands and products in new ways, delivering a differentiated experience.
Scaling products is a real obstacle
All too often, even promising digital products are more like experiments than durable business tools. Learning how to scale these products – and building the capabilities and culture to do so – is a significant challenge.
Concept to reality is a jump – and a risk
Even for the biggest enterprises, actually selecting an idea and committing to bringing it to life is a daunting effort – especially when creating a product or marketplace that represents an entirely new business model.
A global partner for brands innovating business-as-usual
Pactera EDGE leverages deep customer empathy to create relevant digital products and marketplaces that meet critical business needs.